Clik here to view.
Google Issues Guidelines on Gifts & Payments to Bloggers
Google just published best practices for bloggers who receive free products or services. If bloggers don’t follow the practices, the search engine giant may consider them in violation of its webmaster...
View ArticleClik here to view.
The Worrisome Decline of Corporate Blogs
Corporations are gradually abandoning their business blogs in favor of newer social media options. That could be a mistake. Business blogs may not be as new or exciting as the latest, well-publicized...
View ArticleClik here to view.
How to Combat Comment Spam in Blogs
As blogs become more popular, they attract more comments. Many of those comments are spam, generated by automated programs to create backlinks. PR and marketing pros responsible for managing corporate...
View ArticleClik here to view.
The New Blogging Strategy: Longer & Fewer Posts – Does It Work?
PR and marketing pros often wonder about the most effective length for blog posts. A new survey reveals that bloggers are dedicating more time to creating posts, writing longer posts, and publishing...
View ArticleClik here to view.
Publishers & Corporate Blogs Drop Comments, Turn to Social Media
Online publishers are shuttering their comment sections and turning to social media. Most recently, Vice shut down its comments on its articles as part of an overall website facelift. Many blogs,...
View ArticleClik here to view.
On Embedding YouTube Videos in PR & Marketing Social Media and Blog Posts
YouTube remains a preeminent video channel, despite growing competition from Netflix, Hulu, Facebook and other channels. It boasts 85% of digital video viewers online. Alphabet, the umbrella company...
View ArticleClik here to view.
How Valuable is Medium for PR and Marketing?
Many bloggers and marketers praise Medium as an excellent digital publishing platform option. They admire its easy-to-use editing tools, clean aesthetics, and potential to attract readers. Some say...
View ArticleClik here to view.
Wall Street Journal Closes Blogs, but Blogs Remain a Vital Corporate...
The Wall Street Journal’s announcement that it is closing eight blogs may be perceived as a sign of the demise of blogs. That perception is mistaken. The closure is more a reflection of the newspaper...
View ArticleClik here to view.
10 Steps to Obtain Quality Guest Blog Post Submissions
Image source: Joe the Goat Farmer Many articles offer tips on how to submit guest blog posts. Relatively few provide advice about how to go about accepting guest posts on your own blog. Corporate and...
View ArticleClik here to view.
Do Longer Marketing & Corporate Blog Articles Produce Better Content...
Bloggers are taking more time to write longer blog posts, and bloggers who write longer posts say they generate better results, a survey of 1,777 bloggers reveals. The average blog post is 1142 words...
View ArticleClik here to view.
How Valuable is Medium for PR and Marketing?
Many bloggers and marketers praise Medium as an excellent digital publishing platform option. They admire its easy-to-use editing tools, clean aesthetics, and potential to attract readers. Some say...
View ArticleClik here to view.
Wall Street Journal Closes Blogs, but Blogs Remain a Vital Corporate...
The Wall Street Journal’s announcement that it is closing eight blogs may be perceived as a sign of the demise of blogs. That perception is mistaken. The closure is more a reflection of the newspaper...
View ArticleClik here to view.
10 Steps to Obtain Quality Guest Blog Post Submissions
Image source: Joe the Goat Farmer Many articles offer tips on how to submit guest blog posts. Relatively few provide advice about how to go about accepting guest posts on your own blog. Corporate and...
View ArticleClik here to view.
Do Longer Marketing & Corporate Blog Articles Produce Better Content...
Bloggers are taking more time to write longer blog posts, and bloggers who write longer posts say they generate better results, a survey of 1,777 bloggers reveals. The average blog post is 1142 words...
View ArticleClik here to view.
Google Penalizes Bloggers for Paid Links to Brands
Google has leveled manual penalties against some bloggers for outbound links in blogs given in return for paid reviews, ending speculation of how the search engine could enforce its new policy. John...
View ArticleClik here to view.
The Value of Guest Blogging as a PR & Marketing Strategy – What Sites to...
Image source: Joe the Goat Farmer Guest blogging remains a popular and effective PR and marketing strategy. Almost all website editors plan to publish more or the same number of guest posts this year,...
View ArticleClik here to view.
Is Blogging Passé? Should PR & Marketing Still Blog?
Blogging was once a leading PR and marketing strategy. Businesses viewed blogs as an exciting and innovative marketing tool. Corporate and brand blogs were a go-to place where consumers could find...
View ArticleClik here to view.
Do Longer Blog Posts Rank Better on Search Results?
Image by Werner Moser from Pixabay Many bloggers and content marketers believe longer blog posts rank higher on search results. More than a few studies, they argue, report that extremely long articles...
View ArticleClik here to view.
12 Do’s and Don’ts of Blogger Outreach for Public Relations
Image by mohamed Hassan from Pixabay Blogs are now a recognized and important PR channel. Depending on your niche, blogger outreach may be as important as or even more important than media relations....
View ArticleClik here to view.
New Research: Key Practices of Successful Bloggers
Image by Werner Moser from Pixabay Successful bloggers follow certain proven practices, reveals new research from Orbit Media. They tend to write longer posts, write multiple drafts of headlines,...
View Article
